Designer Swimwear
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What We Can Learn About Web Design From Designer Swimwear
I’ll admit it…I’m not what anyone would call a fashionista. I don’t keep up with the latest designer trends, I don’t spend hundreds of dollars on my clothes, and I certainly don’t get complimented on my sartorial style. As a result, it came as somewhat of a surprise to me when I was contacted by Michelle, the owner of Jolidon Designer Swimwear, to work with her on her website on both the design and marketing aspects of it. Upon further reflection, however, I realized that there are a lot of similarities in the design and marketing of both swimwear and websites.
Simple Color Schemes with High Contrast Ratios
Most swimsuits use no more than four solid colors, which are selected to both complement and contrast with one another. The most common color scheme is black and white, which provides the maximum contrast ratio.
Implementing a high contrast ratio is not only a web design best practice, but it’s also one of the criteria required to meet Level 2 (AA) and Level 3 (AAA) web accessibility standards. Juicy Studio has developed a terrific tool called the Luminosity Color Contrast Ratio Analyzer, designed to help webmasters select sufficiently contrasting colors for their designs.
Simple, Clear Naming Conventions
In order to understand both Jolidon’s competitors and the swimwear marketplace more clearly, I went into several department and swimwear stores and examined their product naming conventions. To my surprise, they were quite simplistic:
· Striped Monokini
· Black Bikini
· Red Tankini
When designing/developing product websites, we as webmasters should use similar naming conventions. They’re perfect from an SEO point of view because they concisely describe the products and incorporate generic keywords and phrases without being spammy, and they’re perfect from the user point of view because they concisely describe the products and incorporate keywords that users would commonly use to describe the products.
A Variety of Styles
Monokinis, bikinis, tankinis, one-piece swimsuits, summer dresses, bandeaus, deep plunge necklines, thong style, moderate coverage area…there are a myriad of different designer swimwear styles presently available, and as time passes by more styles will make their way into the mainstream. One may also choose from solid colors, stripes, floral patterns, geometric patterns, Swarovski crystals, and non-standard patterns such as spider webs.
When designing websites, we should also be willing and flexible enough to accommodate a variety of styles as well. We have liquid layouts, fixed-width layouts, one-column layouts, two-column layouts, three-column layouts, four-column layouts, header menus, footer menus, left side menus, right side menus, dynamic two-or-three-tiered menus, solid backgrounds, patterned backgrounds, and many more design concepts at our disposal, and we should be prepared to use any or all of them as needed.
Constant Evolution
Designer swimwear is an ever-changing industry. As soon as the swimwear season is over, designers are hard at work coming up with next season’s trendy new swimsuits.
As web designers, we need to be aware of the constant evolution of both web design as a whole and of our competitors within our respective industries.
We Can Learn from the Designer Swimwear Industry
Studying the designer swimwear industry can teach us much about best practice when it pertains to web design, and we should make a conscious effort to implement as many of the lessons it teaches us as possible.
About the Author
Adam Senour is a Toronto Web Design specialist with experience in designing and developing over 100 websites. He has been working closely with Jolidon Designer Swimwear to redesign and market the Jolidon website for the North American website. Visit the Jolidon Designer Swimwear website.
Ed Hardy 2011 Designer Swimwear Fashion Show
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Venus Swimsuit Spectacular [VHS] $9.99 Venus Swimwear, one of the world’s top designer swimwear manufacturers, spent 8 days in sunny Jamaica shooting next year’s newest suits. Meet 8 of the most exciting, beautiful women in the world as they prepare and model the latest, hottest fashions! With a backdrop of miles of pristine white sandy beaches in the Caribbean, these stunning models enjoyed all the excitement while producing the new c… |
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Wet Swimsuit Bag -Peace Love – High Quality Designer Fabric-Inner waterproof material to lock in moisture and odor -Tight Zipper- Use for wet swimsuits, diapers, cosmetics- 100% cotton. SwaggiesTM Brand $22.95 The bag of a million and one uses. Wipes, diapers, cosmetics, wet swimsuit, and more! Why carry a see through plastic shopping bag for those Uh Oh moments? SwaggiesTM wet bag is thick, soft and comes with a durable water tight lining. The locking zipper feature keeps contents, odors and drips securely inside its generously sized 10″ Tall x 13 ” wide bag and, for cloth diapering, can hold up to 5 … |
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Kushcush Women’s Sofie Bottom $84.00 Foldover skirt with ruffle trim…. |
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Starblu Boys Red and White Fish Print Swim Trunks Starblu Luxury Resort Wear boys swim trunks. Funky multi-coloured pattern print. 100% Polyester. Machine washable…. |
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Starblu Boys Multi-colored Print Swim Trunks Zip Zap White Acrylic Luxury Baby Shawl. Soft and luxurious. 120×120cm. 100% Acrylic. Machine washable…. |
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String Bikini-Designer Swimwear-Cabana-Ella Moss Swimwear $126 Be part of the Cabana Club with this bikini top from Ella Moss. With the signature Ella Moss stripes updated with antique brass nail heads the Cabana Stripe Triangle Top merges elements of contemporary and vintage. With removable soft cups and adjustable ties at neck and back this bikini top will gain you access to the Cabana Club in style. Ella Moss swimsuits define inspiration in designer swimwear. Color: Teal. Content: 90% Nylon 10% Spandex. Made in California U.S.A. |
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One Piece Swimwear-Designer Swimwear-Mozambi-Ella Moss $125 Discover and dream of Ponta do Ouro. The Mozambique One Piece Swimsuit. The animal-esque pattern is accented with a solid asymmetrical double strap that will highlight your shoulders and back while splashing in the clear blue waters. Ella Moss swimsuits define inspiration in designer swimwear. Color: Blue. Content: 86% Micro Nylon 14% Spandex. Made in California U.S.A. |
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Swimwear Coverups-Retro Swimwear-Lola-Splendid Swimwear $97 When it s time to dry off from a long day at the beach slip into the comfortable fabric of the Suzy Hooded Dress. With Splendid s signature stripe and drop waist detailing this cover up will be a perfect fit in your contemporary swimwear wardrobe. Color: Navy. Content: 50% Polyester 25% Supima 25% Modal. Made in California U.S.A. |
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Underwire Swimwear-Bikini Swimwear-Dubai-Athena Swimwear $104 Travel to a luxurious city in the Athena Dubai Underwire Enhancer Bikini Top. Underwire swimwear inspired by the rich bold colors of black and copper artistry the Lurex stripe print showcases pure elegance. Designed with molded soft cups removable push up pads and adjustable straps this underwire swimsuit top is indisputably the suit to be in when basking in the sun. Color: Black. Content: Print: 84% Polyester 8% Spandex 5% Nylon 3% Metallic Solid: 82% Nylon 18% Spandex. Made in California U.S.A. |
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Dresses-Designer Swimwear-Mozamibque-Ella Moss Bikini $125 Lie beneath the willow trees. Ella Moss Mozambique Willow Dress. As comfortable dress or swimsuit coverup the deep v-neck accentuated with a ruffle treatment adds an element of sophistication. Made with Ella s signature fabric its is a perfect addition to your contemporary wardrobe. Ella Moss swimsuits define inspiration in designer swimwear.  Color: Poppy (Red). 50% Micro Modal 50% Supima. Made in California U.S.A. |
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Bikini Swimwear-Womens Swimwear-Nailed It-Reef Swimwear $62 This Reef swimsuit is a sassy classic. The Reef Nailed It Triangle Bikini Top has antique nail head embellishments to add a little back talk to the little black bikini. Removable soft cups and adjustable neck and back ties allow you to customize this string bikini top.  This is a mix and match basic that you should have in your swimwear collection.   Color: Black. Content: 80% Nylon 20% Spandex. Made in California U.S.A. |
Tags: clothes, clothing, design, designer swimwear, designer swimwear clearance, designer swimwear for women, designer swimwear men, designer swimwear sale, fashion, shopping
